The cycle of photos underscoring visually what the author finds most disturbing in the idea of the consumer society. The control of the system surrounding the individual
as well as the stimuli they feel, and in consequence, emotions, or the dominance of superficiality over real senses are just few topics raised by the photographer. The form is compact, economical, almost minimalist. The consistent use of pastel colours brings to mind the coating glaze of a calming pill and combined with a precise composition and reserved, cool technique introduce dual narration: all the formal means clear the cycle’s visual side, at the same time enhancing the impression that there is definitely something wrong with the reality mirrored in the photos.